Fast Co Design features an excerpt from “Relentless Innovation: What Works, What Doesn’t–and What That Means for Your Business by Jeffrey Phillips.”. What are the four myths of innovation about how great companies innovate,
are they talking about?
- Individual, innovative leadership accounts for the majority of a firm’s success.
- The level of industry competition dictates the amount of innovation
- It is possible for firms to copy the product or service offerings of market leaders while retaining competitive advantage through low costs or higher service.
- Due to changes in a globalizing world, no firm can sustain innovation leadership over the long term
to find out how they debunked these myths, or not and just keep believing in them…..