Bone Marrow Screening Innovation

120510064857-help-want-save-li

There is often a problem for people to come forth and be bone marrow donors. In fact, no one really comes up until it gets spread on Facebook or other chain mails. By that time. it is too late.

Help Remedies teamed up with the US DKMS to release – Help: I want to save a life campaign which is a bone marrow testing kit.

CNN reports that this idea allows people to mail in the kit just when you get a cut accidentally, so no blood is spilled or wasted.

“The magic of this idea is that it just feels like it’s part of the process,” said Nathan Frank, co-founder and creative director of Help Remedies. “You cut yourself, you dip it [the test] in blood. You don’t step out of what you’re doing physically or mentally.”

Read the full article here
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s