The Gods Must Be Crazy


During the innovation process, the first movement in the U Process involves Sensing. I (as do many others – like the folks at IDEO & MIT) alike this process as if one is like an anthropologists studying about a people group who has a unique set of rules and behavior from an unexposed mental models.


I rememebred how a old movie – “The Gods Must Be Crazy” gave me the first taste of seeing how people could believe that objects from another culture can be revered and be made into a god-like status. It also helped me understand how people value things around them is not the same across the world, lest across my own street.

Hope you can grab your hands on a copy of the movie. I know youtube has some “extended” clips available for now….


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