An nice article from Google Venture by Braden Kowitz;
Designing for a startup is unlike any other kind of design. Teams are small, and everyone participates in design decisions. Limited resources mean that startups usually don’t have a dedicated designer when they need help. And the pace of change within most startups requires speed, fluidity, and the understanding of how good design supports your business.
He highlights 3 key principles of which I matched with the concepts of Theory U;
- Focus on the product (Focus; Attention & Intention)
- Work together in sprints (Co-Creation)
- Get out of the building (Sensing)
Read the full article here