Google Venture’s Design Principles for Startups


An nice article from Google Venture by Braden Kowitz;

Designing for a startup is unlike any other kind of design. Teams are small, and everyone participates in design decisions. Limited resources mean that startups usually don’t have a dedicated designer when they need help.  And the pace of change within most startups requires speed, fluidity, and the understanding of how good design supports your business.

He highlights 3 key principles of which I matched with the concepts of Theory U;
  1. Focus on the product (Focus; Attention & Intention)
  2. Work together in sprints (Co-Creation)
  3. Get out of the building (Sensing)

Read the full article here

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