GET Activated

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I like the concept of this twist-relase and drink cap. I always thought of such a thing for my Ribena where they would keep the concentrate in a separate reservoir and release only when needed. Otherwise, you can just drink the water as-is.

So I guess the guys at Activated drinks came up with it first.

The other concept that is interesting is their social experiment to see if people will exercise for food/drinks. That is calories instead of cash.

Here is Nike's go at it
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