Cool Science Marketing Ideas

Check out this list of the best science marketing hits of 2012 by

#6 The Vancouver Science Museum’s Gross-Out Ad Campaign

A tiger litter box labeled, “Rajah” filled with large pieces of faux cat scat sits in the middle of a busy sidewalk. The sign says, “Tigers Will Use a Litter Box” and, “SCIENCE WORLD: We can explain.” This installation, and several other attention-grabbing conversation-starting displays around the Vancouver metro area helped lure visitors to the museum this year, and impressed me with its marketing magic a la business guru Seth Godin’s Purple Cow.

Read the full article here



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