Watching Apple’s latest ad on Designed by Apple and the poem which reads like a mission statement really got me thinking about how important is it for business to have a sense of purpose and to be guided by questions and intentions.
And then this article on Co.Exist made sense too
You may have already sensed that companies with a clear sense of purpose do better than those without one. A new study from Deloitte confirms it: organizations that focus their energies beyond pure profit do better than those without a “culture of purpose.” And yet, the survey also reveals that most executives and employees think that businesses aren’t doing enough to create this kind of culture.
The survey, which sampled 1,310 U.S. adults, found that 90% of people who believe their organization has a strong sense of purpose also report a strong financial showing in the business over the past year. They also report high employee and customer satisfaction. Only 65% of respondents who say they work for an organization without a strong culture of purpose report a good financial performance in the company. Customer satisfaction is relatively low (63%) and employee satisfaction is dismal (19%).
We all need a purpose, we all need a vision and we all need leaders of a different calibre in this day and age.