Real practical advise and framework from Harvard Business Review to develop your company’s mission & vision;
Three Rules for Making a Company Truly Great
Much of the strategy and management advice that business leaders turn to is unreliable or impractical. That’s because those who would guide us underestimate the power of chance. Gurus draw pointed lessons from companies whose outstanding results may be nothing more than random fluctuations. Executives speak proudly of corporate achievements that may be only lucky coincidences. Unfortunately, almost no one provides scientifically credible answers to every business leader’s basic questions about superior performance: Which companies are worth studying? What sets them apart? How can we follow their examples?
BETTER BEFORE CHEAPER
Compete on differentiators other than price
REVENUE BEFORE COST
Prioritize increasing revenue over reducing costs.
THERE ARE NO OTHER RULES
So change anything you must to follow Rules 1 and 2.
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