Forbes has an article looking at how empathy is the driving force for successful innovations in the healthcare sector for developing nations.
From human-centered design to the lean startup approach, methods to develop innovative products and services emphasize the importance of understanding what customers really need. Here are some lessons in innovation that social entrepreneurs have learned from empathizing with their customers:
- Don’t let technology take the wheel
- Build the solution for the most under-served customers
- Shift how the community sees you
Read the full article here