Explain Tech using Common Words

In the quest to bridge the world of science and business, I found that communication plays a pivotal role. I always like to advise the old adage – If your grandma can’t understand what you are doing, you aren’t explaining it well enough. This works for explaining scientific research, discoveries, startup pitches, etc…

Quartz shares about Randall Munroe’s Book,

In a new book, Randall Munroe, creator of popular webcomic xkcd, offers a helpful suggestion: When it comes to complex topics, draw only from the 1,000 most commonly used words in your language. It’s difficult at first, but using only the simplest words to describe extraordinarily complex ideas and things yields pretty fun, sometimes illuminating, results.

A few translations:
periodic table = “the pieces everything is made of”
Large Hadron Collider = “big tiny thing hitter”
nuclear bomb = “machine for burning cities”

Of course if your mom/grandma turns around and gives you a lesson… time to go back to school.


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