Kimberly Lockhart shares this about the need to create a sense of purpose instead of urgency.
She highlights the outcomes created by urgency;
- Shortcuts & Sloppiness
- Limited space for creative solutions
- Loss of potency
- Disrupts communication
Instead a sense of purpose creates things differently.
A sense of purpose is a deep understanding of the reasons behind our efforts and a desire to pour in time and energy because that purpose resonates with the impact we’d like to make on the world.
A sense of purpose is immersion in our cause, and allowing that exposure to motivate action. A sense of purpose is about going faster and smarter toward a mission we all see clearly. It’s about using good judgment because we all understand the short and long term implications of our actions on what we’re creating together.
Creating a sense of urgency is about deadlines, nagging and sheer speed. Fostering a sense of purpose is different. It’s a collaborative endeavor, and it requires trust that your team members will translate their sense of purpose into increased effectiveness.
Your primary job as a leader is to hire the right team, and then to spend time inspiring this sense of purpose. Help people understand the impact of their work, and speed will follow.
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