Adeo Ressi from Founders Institute says it well in this article;
For too many founders, ideas are a dime a dozen. But what you do with your startup is your life’s work, ideally your destiny, and you don’t pivot on the purpose of your life.
Pivoting is really a part and parcel of the prototyping phase in Startups. Founders need to be open to refining and making their ideas better and better with iterations.
Read the full article here